7 Important Facts That You Should Know About Online Marketing

When it comes to online marketing, everyone starts off thinking they know how to do it. But, the truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really isn’t.

You still need to understand who your audience is, what your product or service is, and know how to explain to your audience why it will solve their problems and why you are the one to offer it.

The following mistakes can lead to problems with getting more business.

1. Not Sticking to One Brand

Don’t try to recreate your brand for every social media network. Keep the same brand image, slightly changed up for each network’s platform and features. You want your customers to know who you are, no matter where they connect with you.

2. Not Watching Your Competitors

You don’t want to copy your competitors, but watching them will help you stay one step ahead of them. Be aware of what type of products and/or services your competition provides and be ready to do them one better.

3. Not Having a Goal

It’s imperative that for each type of marketing you do, you have a goal in mind. Whether it’s content marketing, pay-per-click marketing, or social media marketing, having a goal to reach will help you know whether or not you’ve accomplished your mission. Plus it will help you know how to move forward.

4. Not Having Diverse and Regular Content

It’s no longer enough to simply put up 500-word blog posts and expect to get a loyal following. Today you need longer blog posts, video, podcasts, infographics, memes and more to ensure that you are reaching all parts of your audience.

5. Not Having an Email List

It’s surprising how many business owners there are who don’t realize the importance of building an email list for successful online marketing. But it’s true; some people don’t build an email list, and they should.

6. Not Having Well-Written Content

You can’t just slap anything up and expect it to be successful when it comes to content marketing. You need original, unique content that speaks directly to your audience. In addition, you need curated content from other experts which you comment on.

7. Not Focusing on Benefits over Features

It’s tempting to discuss all the features of your product or service instead of the benefits. All marketing messages, even on your “about us” page, need to be focused on your client and how your products or services benefit them. That can be difficult to wrap your brain around sometimes, but it is imperative in order to get more conversions.

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10 Reasons For Staring A Membership Website Today

You know the membership model works because big business does it too. Just think about Netflix or Amazon Prime.

If you market your membership correctly, you will have a successful online membership business – provided that you’ve done your homework on starting it in the right niche. People want to feel as if they belong, and they like having privacy.

If you have information to offer, a membership website is the best way to do it.

1. You’ll Feel Good

When you can offer something to others that they need, you’re going to feel great about it. This makes a membership more lucrative because you’re going to not only make money, but you are also going to want to keep adding to it.

2. Inexpensive Start-Up Costs

Relatively speaking, if you choose your software properly and take into consideration your own level of knowledge, the start-up costs are low, which means your profits will be higher.

3. Steady Income

If you haven’t experienced the consistency of regular income, you will when you start a successful membership site. People start them for a reason, and people also join them for the same reason.

4. People Love Privacy

Members join a club for privacy. They can go to a membership site and talk about what they want to without worry that it’s searchable on the net.

5. You Can Do It Alone

You don’t need a huge staff to help you build or run a successful membership website. Once you get the technology set up, you just have to add to it on a regular basis and participate in the forums if you choose. If you do a drip membership, you can set it up and forget it. Less staff equals more profit.

6. You Have Something to Offer

Anyone who has something to offer, even the smallest niche, can start a membership site that is successful.

7. Add Value to Your Current Business

If you already have a business online, adding a continuity program will take your business to the next level.

8. People Want Exclusivity

Membership makes people feel special as if they’re part of a secret group of movers and shakers. Therefore, getting people to join isn’t hard. Getting them to stay is a little more work but if you focus on value, you can do it.

9. People Expect a ROI

People join membership sites expecting to get huge value out of the membership. And as long as you can provide that to them, then not only will they feel they’re getting a return on their investment, you will too.

10. People Are Curious

People will join simply out of curiosity to see what’s inside. It’s up to you to hold them there to increase your profits.

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How To Create Content For A Membership Site

Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to the members. The value of the content is what will encourage members to stick around.

You don’t have to add massive content daily, but you should add something on a regular and planned basis.

If you’re not sure what type of content your membership needs, consider some of these:

Exclusive Interviews

You can use Skype and a plugin called Pamela to record interviews. Or do them live as an event with Google Hangouts On Air, record them, and use them in the membership later.

Instructional Posts / Videos

Teaching your members to do something is an important part of having a membership website. You can do instructional posts and videos and a combination of both.

Case Studies

A case study is an important aspect of a membership site. It enables members to see stories of those who have succeeded with the methods or issues that your membership website is about.

Member Profiles

People love seeing profiles of others who are part of the group. You can have members fill out their own public profiles in text, but you can also encourage each member to make a short video about them to include.

User Generated Content

One of the biggest driving factors in most membership websites is a group or community of some form such as a message board, or a private Facebook group. There are pros and cons of both. If you have a message board on your website, you own the content and always control it. If not, you don’t.

Curated Content

All the content you share doesn’t have to be original. You can also include content that has been created by other people in the form of curation. A simple blog post that provides a short description of the content, why it’s relevant, and a link to the original content is a great way to share important curated content.

Infographics

An infographic is an excellent way to share important data with members in a way that is understandable. If you have any data-centric blog posts or articles, try turning that data into an infographic and put it with the text content to help increase understanding.

Motivational Memes

People often join membership groups to commiserate with, and be motivated by, like-minded people. Creating a daily meme with a quote that is relevant can make members feel connected.

White Papers

A white paper usually explains a hard concept to grasp with a lot of research and images. The paper describes the problem, and then recommends several solutions that are popular, including your solution which is highlighted more than the others.

Courses

ECourses, or “drip” courses, are not that difficult to add to your membership website if you have the right software. These are courses that your members can sign up for which are included in membership, or can be offered at a discount to members over what you charge the public.

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Brief Discussion on the Fundamentals of Digital Marketing

With the introduction of computers and the internet, companies prefer to do sales and marketing in a non-traditional way. Instead of relying on door-to-door sales and marketing, modern businesses prefer to maintain corporate portals where they highlight the products or services meant for marketing and sales. Modern business houses prefer digital marketing to sell products or services as this method of sales and marketing is considered effective yet less laborious. This blog highlights the fundamentals of digital marketing. It also discusses SEO and its role in web marketing.

Digital Marketing and Search Engine Optimisation

SEO is also known as search engine optimization and it is very important as far as web marketing is concerned. Companies hire the expertise of professional web marketers to sell their products and services. The expert digital marketer uses their skills, strategies to market, and sells products or services. The professionals in the field of digital marketing use SEO to enhance the visibility of client resources like websites, webpages. More visibility of client online resources implies that the business seeking SEO services attracts more web traffic, hence there exist greater chances of lead generation, conversion of leads to sales. If a business manages to convert leads to sales then it implies that it generates business profits.

Benefits of SEO

Following are the benefits of using SEO as part of web-marketing:-

SEO helps a business to enhance its ranking in the various search engine research pages
It helps to attract more and more quality online traffic
It helps to generate leads
Convert leads to sales
SEO contributes to business profitability
Search engine optimization also contributes to branding

Types of SEO

SEO or search engine optimization is of two types and they are as follows:-

On-Page SEO
Off-Page SEO

What is On-Page SEO?

At first, it is important to say that when web marketers do SEO then they deal with client websites or other web resources. On-page SEO is the type of SEO that is done on the website of the client. It deals with keyword research and analysis. In On-page SEO, digital marketing experts require to have skills in writing and posting content for the client website. Such contents include the Title, meta description, body of the content. On-page SEO is associated with using keywords in the website contents. The expert search engine optimizer should make sure that the keywords are well-researched, they are not that competitive but have high online search values. Moreover, the keywords that need to be used in the content should be relevant. For keywords it is important to mention that there are broadly two types of keywords 1) Short-tail keywords 2) Long-tail keywords. Short-tail keywords are more competitive than long-tail keywords and hence the chances of converting leads to sales are low with short-tail keywords. It is always advised to use long-tail keywords in website content while doing on-page SEO. Besides, on-page digital marketing also involves search engine indexing so that a website or a link has higher visibility in the search engine results pages.

Off-page SEO

Off-page SEO also deals with search engine optimization activities that are outside a website. Off-page search engine optimization deals with link-building. Proper link-building of a website can enhance the DA (Domain Authority), PA (Page Authority), PR (Page Rank) of the website. It implies greater exposure of the client business, more lead-generations, and conversions. For more information on Off-page web marketing visit relevant websites available online.

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Understanding The Significance of Content Writing in SEO

SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.

Tips on Writing SEO Contents

This blog discusses how you should write content while doing on-page or off-page SEO activities.

On-Page Content Writing

if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.

Off-page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.

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Strengthening and Enforcing Our Profession

In order to be an effective project manager (PM), we should look at our definition of project management. Definitions surprisingly vary greatly by organization and individual. We should be careful about calling something project management that really is not. Doing so often confuses the profession. Call it what it is. If a position is more administrative, add this label. If a position is more holistic with overall responsibility and leadership for the success of the project, I’d be more inclined to call it project management. Well defined roles are not only essential for the organization and individual, but for the profession at large.

If someone is used to providing project leadership and overall project responsibility under a PM title, certain expectations are set. If the next opportunity doesn’t provide the same opportunities and expectations both the organization and individual may experience issues. Likewise if someone is in a lower level position where they simply schedule meetings and follow-up on action items, this individual may develop an inappropriate perception of project management. Remember, a true PM is responsible for all aspects of the project, including management of scope, time, cost, quality, procurement, human resources, communication, risk management, stakeholder management, and integration. I’d even take this list a step further and involve the PM in scope discussions during business development. It’s never too early to involve the person responsible for high stakes efforts.

Other pet peeves of mine are a lack of analysis and a lack of communication skills. Project management isn’t about producing reports or documents, but managing to ensure project success. Project data is necessary to ensure success, but without analysis and interpretation it is strictly administrative data. I’m also often amazed at the lack of communication in project management. Strong PMs spend eighty to ninety percent of their time communicating. This doesn’t mean just forwarding emails, but providing impact analysis and recommendations. And my final pet peeve (for this posting!) centers on improperly handling situations by escalating all items or informing all parties of all developments. This goes along with communication. Determine your stakeholders and how you will interact with those stakeholders. It may be easier to copy everyone involved, but it’s not about what is easy.

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Ways to Create a Powerful Website Design

For businesses to grow and be successful they need a website since this is among the most effective tools to realize their goal. This is also the way to draw potential customers to the products and/or services they offer. In addition, this has a wider reach compared to other marketing methods without their high startup costs. Businesses can consider the following tips to create a powerful web design.

Take Advantage of Visual Hierarchy

The term visual hierarchy refers to the arrangement of website elements like the color, font size, white space and position to put emphasis on the primary point for every page. In order to complement a call to action (CTA), it is important to direct the eyes of visitors to something they want done by means of these visual factors.

To highlight their landing page’s central theme, they can do the following:

Make the font size larger.
Place the text at the top part of the window.
Choose a contrasting color since this stands out from the rest of the page.
Include a captivating graphic or video making use of the latest innovative web design trends.
Use white space so it will stick out from other text.

Use Minimalism

Businesses should use and integrate the above mentioned elements on the website but they have to keep in mind that this should be done in moderation. If this is overdone, this will cause cluttering, which will make customers confused or even worse, discouraged.

Also, they should not let visitors complete many tasks. They should minimize form fields as well as menu items and only focus on one CTA that has one goal per page.

According to a Google study, users do not like visual complexity. There are ways to simplify a site such as:

Eliminate the Sidebar – rather than have readers click on information on the sidebar, the process can be made easier by taking away this element and just create a very long page. In this way, they will be able to scroll through the content and scan everything, raising the possibility that the message of the brand will be conveyed.

Go for Familiar Layouts – while they may think that an unusual site design will set their domain apart from the rest of the competition, visitors are actually attracted to simple layouts with easy to understand icons and effects. Also, using a regular web structure can improve navigation on their site.

Prioritize Readability

Businesses should consider readability to make it easy for users to recognize and comprehend the text on their site. Prioritizing this factor will make sure that users will not have a difficult time in scanning their site and will remember the information they want to be retained. They should use the most ideal typeface, font size and contrasting colors for their brand.

Conclusion

Websites are important since these provide prospects with information on the business, which includes the office address, email address and phone numbers.

In addition, websites enable businesses to build and establish credibility in their niche of choice by being a source they can trust and rely on. The best SEO strategies and relevant content will help establish their authority in their industry making use of their domain and most especially, a powerful website.

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Data Science And The Advantages It Offers

Data Science has turned out to be a progressive technological field that everybody seems to talk about these days. In fact, it is considered the ‘most appealing job of the 21st century’. Let’s find out more about it.

Data Science is a buzzword and not a lot of people understand it. While many human beings desire to emerge as data scientists, it is indispensable to check out the advantages of this field. Let’s check out some of the advantages.

1. It’s in high Demand

Data Science is in high demand. Prospective job seekers have several opportunities to avail of. It is the quickest developing field of job on LinkedIn and is envisioned to create 11.5 million jobs by the end of 2026. This makes Data Science a pretty employable job sector.

2. Abundance of Positions:

There are very few human beings who have the required skill-set to become a good data scientist. Therefore, this field of job is less saturated than other IT sectors. Therefore, this offers a lot of opportunities. The subject is high in demand but there are not many professionals out there who can meet the demand.

3. A Highly Paid Career option

Science has created a lot of highly paid jobs. According to Glassdoor, Data Scientists make more than of $116,100 per year. This makes data science one of the best moneymaking professions out there.

4. Versatile

There are several purposes of data science. For instance, It is extensively used in health-care, banking, consultancy services, and e-commerce industries. So, this field is a very versatile. Therefore, you will have the chance to work in a number of fields.

5. Data analysis

Data analysis companies require experts to analyze their data. They not only analyze the data but also enhance the quality of it. Therefore, this offers a lot of benefits for companies that are looking for an ideal way of getting their data analyzed.

6. Data Scientists are Highly Prestigious

Data Scientists allow different types of groups to make smarter business decisions. Companies rely on these professionals and use their understanding to grant much better services for their clients. So, these people play one of the most important roles in the company.

7. No More Boring Tasks

This has helped a number of industries to automate different types of redundant tasks. Companies make use of historic information in order to train machines to perform repetitive tasks. This has simplified a lot of hard jobs undertaken by real people before.

8. Data Science Makes Products Smarter

This field involves the use of Machine Learning that has enabled industries to create higher quality merchandise that are customized for each consumer.

For example, Recommendation Systems use on e-commerce web sites provide customized insights into the likes and dislikes of customers primarily based on their historic purchases. This has enabled computer systems to apprehend human-behavior and make data-driven decisions.

9. It can Save Lives

The Healthcare sector has been substantially uplifted due to of the advent of data science. With the introduction of computer learning, it has been made much easier to become aware of early-stage tumors. Also, many different health-care industries use these systems in order to assist their clients.

10. Data Science Can Make You A Better Person

This will not just provide you with a good profession but will also help you develop your personality. You will be able to enjoy a problem-solving attitude. Since many of these roles bridge IT and Management together, you will be capable to get the most of both the worlds.

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